Life is hard enough without subjecting yourself to your own stupidity. The store owner played by the peerless W.C. Fields in It’s A Gift (1934) could attest to this if he wasn’t wearing blinders. Comic misery grows as Fields allows himself to be flatly cheated at the same time he is victimized by a shrewish wife and a contrary daughter. The movie exists for its extended sight-gag situations, well enough directed by Norman McLeod, notwithstanding it all starts weakening in the last 15 minutes. One remembers the down-to-earth farce, though.